Research tools that deliver knowledge and action.

Whatever your research goals and needs, we have the tools and experience to customize the approach in order to successfully complete your research initiatives. 

Possible Approaches:

  • Competitive landscape
  • Customer segmentation
  • Personae development
  • Journey mapping
  • Customer experience assessment
  • Customer decision-making models
  • Data for positioning, branding, marketing

Quantitative Research:

  • Surveys: online, phone, mail
  • Conjoint modeling
  • Price elasticity

Qualitative Research:

  • Focus groups
  • Dyads and triads
  • Hands-on product testing
  • In-depth interviews
  • Secondary research of issues and trends

Data Collection Means:

  • Interviews
  • Specialty recruitment
  • Panels
  • Intercepts
  • Email surveys
  • Mass mailings