Lost client research can lead to new product offerings

A professional services company that helps realtors, mortgage professionals and financial planners wanted to improve it’s sales conversion rate.

Q Market Research was asked to interview past clients who no longer purchased the company’s suite of marketing services. The findings indicated that the company needed to update their service offerings and reprice their packages.

In particular, professionals who were interviewed wanted more online options to reach clients and prospects more frequently, and wanted turnkey solutions. They were just too busy to consistently implement their own marketing programs.

If you’re looking for direction on how to freshen your product offerings, past client research is a great way to get suggestions from clients who know your company’s strengths and weaknesses.